“A distinguished window in to ‘Hillary’s Brain’.” — Politico

“Culture buffs, retailers as good as generally businesspeople for whom “small is a brand brand new big” will worth this practice in nano-sociology.” — Publishers Weekly

“Delightful as good as fast-paced….A breezy, interesting care of niche groups inside of America.” — Business Week

“If tiny is still a brand brand new big, afterwards a greatest book of a impulse is Microtrends…Penn sifts a sociological sands to come up with a fine-grained perspective of where we’re headed.” — Information Week

“Read it for a dozens of amicable insights which could good be incited to profit.” — The Economist

“Riveting….imaginative….Penn’s topic is which shift in today’s universe is driven by tiny trends which have been proposed next a radio detector … . ” — Financial Times

“Sound as good as deftly written….will positively interest to selling analysts as good as armchair sociologists, as good as fans of Megatrends as good as Malcolm Gladwell.” — Kirkus Reviews

“Stuffed with smart, offbeat tidbits….Penn as good as his co-author, E. Kinney Zalesne, merit credit for yeast their contribution as good as total with amusement as good as pop-culture asides.” — Bloomberg

“The strength of a book lies in Penn’s research of a implications as good as opportunities of any microtrend.” — USA Today
480 pages,pdf
Publisher: Twelve; Reprint book (June 15, 2009)
Language: English
ISBN-10: 0141036842
ISBN-13: 978-0446699761
ASIN: 0446699764
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