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Things tagged as marketing.

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42 Rules for Driving Success With Books

Posted on January 20, 2010.
42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership This book will help you appreciate the ease of creation and the depth of value a book (or ...
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Posted on January 7, 2010.
The Definitive Guide to the New State-of-the-Art in Marketing Metrics Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four ...
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Email Marketing By the Numbers

Posted on January 6, 2010.
Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott and Ali Sales English | 304 pages | Wiley ...
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Blogging to Drive Business

Posted on January 3, 2010.
Blogging to Drive Business: Create and Maintain Valuable Customer Connections Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and ...
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Smart Selling on the Phone and Online

Posted on December 30, 2009.
Smart Selling on the Phone and Online: Inside Sales That Gets Results Publisher: AMACOM (September 23, 2009) Language: English ISBN-10: 0814414656 ISBN-13: 978-0814414651 The world of selling keeps changing, and inside sales professionals are on the front ...
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Inbound Marketing

Posted on December 24, 2009.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan, Dharmesh Shah, and David Meerman Scott Stop pushing your message out and start pulling ...
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Truth: The New Rules for Marketing in a Skeptical World

Posted on December 22, 2009.
This refreshing yet flawed call to arms from a veteran business consultant and professor makes the case for integrity. "It is the business in which all marketers must now be engaged," argues ...
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twitter means business

Posted on December 8, 2009.
twitter means business: how microblogging can help or hurt your company Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies ...
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Marketing Metrics (2nd Edition)

Posted on December 4, 2009.
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) The Definitive Guide to the New State-of-the-Art in Marketing Metrics Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing ...
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